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Tuesday, 9 November 2010

ACNE Paper Launch Party

Last month, I was invited to contribute to the ACNE Paper launch party, hosted by Cruise. I have only four words: Oh. What. A. Night.

What: ACNE Paper Launch
Where: Kibble Palace Botanical Gardens, Glasgow
Drink: Cranberry Martini

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Saturday, 30 October 2010

W2 Menswear Launch

Six months on from interviewing David Mullane, owner of W2, he's relaunching the former Comme des Garcon guerilla store to focus on menswear. He asked me to create a campaign and event for the re-launch. The focus was to showcase the new expended range and to celebrate the in store release of CDG latest fragrance Wonderwood.

We must print & digital media as the main sources of promotion, with posters & flyers going across the city to coincide with press & digital seeding. Blog coverage and a strong Facebook presence pushed the launch, as photos we're released in sequence encouraging repeat hits.

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The in-store party was an incredible celebration with live music, fresh artwork by Joey and Camille and a showcase of the new collections from Comme des Garcon, Margaret Howell and Adam Kimmel.

Over 150 people squeezed into the boutique, showing a strong store presence to passing footfall. Sales on the night increased by over 200% and a point of sale promotion increased store traffic over the following month dramatically.

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Joey and Camille by GarconJon - with their installation 'Ode to Wonderwood'

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