7 cities. 423 participant. Great British Style.
This summer, I travelled the length and breadth of the UK documenting style in all the cities Cruise boutique has stores for their 30th Anniversary. Aberdeen, Belfast, Derby, Edinburgh, Glasgow, Leicester and Newcastle. It was quite an experience to scope out the style of staff, customers and the general public, noting the incremental differences across the UK.
Not only are the images being posted on an exclusive online gallery on Cruise.com, they're also in a nationwide gallery in all Cruise stores and windows. I've only managed to go to the Glasgow store in person but it was overwhelming to see the outcome - one of the participants described it as "a prison of street style photography"...I'll settle for that. 4 walls covered in images.
I loved meeting each and every person on the road (as well as having a sneaky shop in each Cruise I visited)...until we meet again.