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Thursday, 21 June 2012

Men at Work by FarFetch.com

Last Saturday, as part of London Collections: Men, FarFetch.com hosted an intimate diner at The Delaunay to present the latest films in their series Men At Work. 

The evening consisted of 23 wonderful things: 6 films, 4 bloggers, 3 editors, 7 buyers and a 3 course meal, and by the end, it was clear the sum was greater than the parts. This is no surprise, as FarFetch is an overachiever by nature. I'm constantly baffled by the vast number of items (50,000!) on selection at FarFetch. The reason for this is their network of over 120 independent boutiques, who offer a unique brand mix and a wealth of style expertise. This ain't no marketing speak either. Having met 4 or 5 of the boutique owners based across Europe, from Antwerp to Berlin to Copenhagen, these guys are dedicated to redefining the sartorial landscape.

With such a superb network of expertise, it makes sense to showcase this in the Men At Work series. As a lover of behind the scenes footage (my Superior Interior series is testament to this),  I devoured the films on Saturday night with each mouthful of Delaunay-deliciousness. Over the coming weeks, each of the films will be showcased on the FarFetch.com website. Look out for Brits Peter Sidell owner of The Library and Giulio Cinque from Giulio, as well as my personal favourite Henrik Vibskov. For now, check out the first film of Massimiliano Giannelli, owner of Société Anonyme in Florence and keep an eye on FarFetch.com for the rest of the series.

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