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Tuesday, 18 September 2012

Instax at London Fashion Week

I'm having a love affair with instant film. Having used a Polaroid 600 camera for about 6 years, I was heartbroken when the announcement came that Polaroid would stop producing film and since then haven't managed to find anything to match it's colour quality. One of the biggest reason I love the experience of instant photography (of the film kind) is it's social element. As the film develops, everyone crowds around to watch as the image slowly appears 'Back To The Future' style.

When Fujifilm asked me to shoot London Fashion Week with their Instax 210, I was more than a little excited. I've never photographed street style in this way, and I knew it'd get a great reaction from the participants. I wasn't wrong.

To see the whole range of Instax photographs, click on my Facebook Fanpage here.

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