Selfridges launched a 'No Noise' campaign this month in a reaction to the overcrowded marketplace we live in. Other than just a fun idea and relevant to my rejection of marketing, the de-branded goods themselves are quite beautiful. Heinz Baked Beans are instantly recognisable, reminding me of the "Brand Spirit" blog by Andrew Miller. Of all the brands in the campaign, I think Beats by Dr Dre are probably the most apt. As a product I think Beats can be ugly and gregarious, overpowering their superior quality. Sans colour and logo, it's a whole different story. I photographed three gents at this season's London Fashion Week to see how they wore their simplified Beats.
