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Monday, 18 February 2013

'No Noise' Beats

I'm really not a fan of branding. As my background is in marketing I think perhaps I'm more jaded than normal to the techniques used in "creating cool". For me understated quality wins over hype every time.

Selfridges launched a 'No Noise' campaign this month in a reaction to the overcrowded marketplace we live in. Other than just a fun idea and relevant to my rejection of marketing, the de-branded goods themselves are quite beautiful. Heinz Baked Beans are instantly recognisable, reminding me of the "Brand Spirit" blog by Andrew Miller. Of all the brands in the campaign, I think Beats by Dr Dre are probably the most apt. As a product I think Beats can be ugly and gregarious, overpowering their superior quality. Sans colour and logo, it's a whole different story. I photographed three gents at this season's London Fashion Week to see how they wore their simplified Beats.

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Thursday, 14 February 2013

#MyCanvasJourney with Converse

Last week I was approached to take part in the #MyCanvasJourney campaign by Converse. I was so intrigued, I couldn't resist but say yes. The concept is simple - carry one All Star bag, Instagramming it's travels. I met with the other participants at the top of 28 London Bridge, drank very strong coffee and photographed everything in sight.

See how I get on (resuming my use of Instagram after nearly a 7 month hiatus) at Instagram.com/GarconJon

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Jefferson: New Oxford Street, London

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Sunday, 3 February 2013

Dent de Man SS13 Preview

This week I photographed the SS13 lookbook for Dent de Man, the new menswear brand based at Brick Lane. The prints are so vibrant I couldn't resist but make a little fun video as a preview to the shoot.

Put on some Prince and play...