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Monday, 4 August 2014

Drakes Lookbook AW14

The past few months have been a whirlwind. If you've been following my Instagram you'll see I've been hopping across Europe, shooting a bunch of lookbooks and editorials that I can't wait to share. The more I shoot, the more I seem to be asked to create imagery for menswear brands - a move I'm more than happy to take as there's a real affinity with the product - another big reason for starting the Man/Men project.

From the recent work, one of the most exciting for me has been working with Drakes, the London based men's tailoring brand. When shooting a brand with such a dedicated, tuned-in fanbased it's a little nerve-wracking but I couldn't wait to dig into their archive, heritage and vision for the future. We set the campaign in Clerkenwell, one of my favourite neighbourhoods in the Big Smoke and the location of the original Drakes atelier. A few feet further East and they're still manufacturing in the UK on a grand scale. Check out a select of imagery from the lookbook below, along with a feature in the next Man/Men journal.

Next month we'll be officially launching the campaign in their London store on Clifford Street - keep your eyes peeled for RSVP info soon.










Click below to see the full selection of imagery.