Friday, 22 May 2015
Which Gola are you?
It's an unusual circumstance when I find myself in front of the camera, but when it does happen it's always for good reason. I was recently asked by Gola, one of the UKs oldest sportswear brands, to be photographed as part of their new campaign and after a visit to their showroom I found it hard to resist. Not only is their history dumbfounding, they're also big advocates of British manufacturing with a line of "Made in England" trainers - a cause close to my heart. More on that later, when I officially launch the new Man/Men project.
Digging a little deeper into the brand I discovered a rich background from their first small factory in 1905 to their domination of underground youth culture of the 1960s and 70s. It's that kind of heritage that no marketing budget can fabricate and something that really draws me in. As a huge fan of vintage design, particularly from British counterculture of the 1970s, I had to select the brown suede Harrier style as my Gola - it's a design that's as strong now as it was four decades ago.