Thursday, 2 October 2014

GarconJon meets... Jake Hold #GQforGAP

Mr Jake Hold may be a personal trainer but if you've seen his face before it's likely you know him as King of the Gingers. The Welshman's firey hair had become a trademark on Instagram so we knew he'd be perfect to compliment the other London participants in the #GQforGAP campaign.

Jake wears pieces from the John Elliot and Co collection available at GAP, known for their functional basics and superb fits. The company lives by the idea that "Interesting people live outside their comfort zones" and this can really show through in the design.

Jake Hold, King of the Gingers

Where did you grow up and where do you live now? I grew up on the north wales coastline in a small town called Llandudno. After having escaped, travelled and lived in and around London, I’ve recently moved back here. All be it temporary as I’m relocating to Mexico for modeling in the next week or so!

What's your star sign? Cancer...June always welcome.

Current album on repeat? Favorites at the moment are Jake Bugg, Paolo Nutini, London Grammer and Oliver Mtukudzi. I tend to listen to lots of different artists at once rather than one specific album.

Describe yourself in 5 words? Hercules of strengths and weakness. I'm good at being good and equally as good at being bad.

When you were a child, what did you want to be when you grew up? A bank robber. Glad that didn’t work out!

When did you first get into training? At what point did you notice that you had control over how your body looks? I started properly in university when I was about 18. I used to be tiny. Being so active all the time just gave me such a high metabolism. I started bulking up on brownies and protein and started lifting heavier and heavier. Having control over your body shape means trial and error, figuring out what foods to eat and what to lift for how long etc. It can take years to understand your body’s needs. For me it was this last year where I’ve started really pushing myself and taking it a bit more seriously. I think the thing that I enjoy most is that with any type of bodybuilding there is no finish line. You continually strive for more and your image of the perfect body changes every day. I feel now that I’m in pretty good control of how I look.

What's your favourite machine at the gym? Well my favorite, although not a machine, would have to be deadlifts. It always amazes me how much you can actually lift with your back and legs!

What do you think about politics? Any interest in Wales attempting independence after the Scottish referendum? People are forever talking about this politician and that politician but when you look at the grander scale of it all you see that it really doesn’t matter. Politicians are merely puppets in a big game giving people the false hope of freedom. The people with the world’s money (1%) are the ones who really rule this world and what they say goes. Any sincere politician who comes into power and genuinely wants a better society (which is rarely) is shut down or assassinated. As Mayer Amschel Bauer Rothschild (founder of the Rothschild banking dynasty) once said, "Give me control of a nation's money and I care not who makes it's laws". I don’t have a solution for a new system but I can’t see this current political one working. Rich people will continuously grow richer and the lower and middle classes will always foot the bill with higher taxes and new charges. Prisoners are probably less corrupt than politicians.

Worst style decision of your life? Worst thing I’ve worn is when I was all gangsta 'n' hip back in the collage days. I used to paint colorful illustrations onto my jeans. Little graffiti characters that I thought were cool at the time. I found this pair in particular the other day in my wardrobe and realized I was terribly wrong, considering I can’t draw to start with.

Tell me a story that sums you up as 'King of the Gingers'? Haha well, I have been working on a project with a photographer called Thomas Knights called ‘REDHOT’. You may have heard about it? Simply put, it’s an exhibition to help change the negative male stereotype for red-haired men. Since that project and with all my modeling, I’ve had a lot of people telling me how I’ve helped change their lives through the positivity that having red hair has now brought them. For example kids who used to be bullied tell me they now get girls fancying them instead. It’s really great to hear! I was recently ranked in the top 10 hottest redheads in the world by cosmopolitan magazine so I’ve almost become a sort of ginger role-model! A few of my fans started saying I was King so that’s when I started tagging my Instagram pictures with this title for a laugh. It seems to have caught on a bit since then! I get random people coming up to me in bars saying ‘aren’t you the #kingofthegingers?’ it’s pretty flattering but it’s not an arrogance thing at all, just a bit of fun. Hit me up on instagram ‘HOUSEOFHOLD’ and we can be friends.

See the full interview by clicking below

Wednesday, 1 October 2014

GarconJon meets... Jack Hughes #GQforGAP

Jack Hughes is the talented artist behind many of my favourite illustrated publications. His classic, mature hand is surprising for his 25 years and after meeting on Twitter a few years ago I've loved following his journey. It dawned on me recently that I actually don't know much about what makes Jack tick so relished the opportunity to ask him a few probing questions.

For the shoot, Jack wore M.Nii from the GQ for GAP collection. The brand started as a tailor shop for surfer in 1950s Oahu, Hawaii and was resurrected recently by John Moore in Los Angeles.

Jack Hughes, Freelance Illustrator

Where did you grow up and where do you live now? I grew up in South London, just outside of Croydon. I now live in Old Street, East London.

What's your star sign? Leo, it's obvious... right?

Describe yourself in 5 words? Wry, introvert, perfectionist, weird, crude.

When you were a child, what did you want to be when you grew up? I always wanted to be an architect, I'm not sure if that was my own conception or something my parents conjured up for me (probably because they wanted me to get an actual proper job with the skills I had). Either way, I was never that great in anything but art and to be an architect you have to be talented in an whole plethora of things!

You're officially an illustrator by trade and with that title I'm sure most people think you flit around London drawing cartoons whenever a twinkle of inspiration appears. In actuality, how would you describe your actual job?
 Do you know what, I almost wish that were true! To be honest, when specialising in illustration at art college I wasn't entirely sure what illustrators actually did on a day to day basis! And I suppose that's because they can do almost anything they put their hands to! In terms of what my actual job entails, well... I draw pictures in exchange for money! I flit between editorial and advertising jobs, two very different beasts, mostly lifestyle or fashion based work.

What’s the most challenging thing about what you do? The crazy and sporadic hours, which come with any freelance territory! You don't have the safety net of a steady income, which makes taking on work and turning down work a very difficult balancing act. I'm beginning to learn to say 'no' more these days, buts it's never easy.

What do you like most about your job? I had a miniature existential crisis about my career choice not long ago. I voiced my doubts to a handful of friends over an excessive amount of red wine and one said (very nonchalantly) that at least I have something to show for what I do, something that people from any industry or background can appreciate. That certainly put me in my place and made me realise what I do is actually pretty cool. I shouldn't complain so much!

It was only on the shoot that I discovered you could actually draw freehand. Bravo. What do you prefer – digital or analogue? Difficult to answer, I'd almost forgotten how to draw with real life tools until a job spurred me on to picking up a pencil properly for the first time since life drawing at university! Digital is the realm where my 'pay the bills' illustrations live but I'll never forget the skills I have that got me to where I am today.

Your work helped to define Shortlist's Mr Hyde brand, how did you come up with that aesthetic? They approached me off the back of my work with publishers Hardie Grant Books (amazing people) and the book I illustrated for them - The Gentleman's Guide to Cocktails. Developing the Mr Hyde brand was really just an extension of the work I did for that, but a bit more contemporary to suit their readership. The launch was very stressful however!

See the full interview by clicking below:

Tuesday, 30 September 2014

GarconJon meets... Kevin Bui #GQforGAP

The second London subject for the GQ for GAP campaign is Kevin Bui, a chap who's face I feel like I'd seen all over the city before I'd finally met him. Turns out, he's the manager of one of Soho's busiest barbershops and most likely has this effect on many of the city's inhabitants.

Kevin wears En Noir, described as 'Monochromatic Minimalism' which is designed by Rob Garcia. The brand has built a huge following in the States (including Mr Kanye West) due to the principle of not cutting corners and designing with fabrications that other brands won't go near. The GAP collaboration takes this dark style, using leather and zip details that are rare on the High Street.

Kevin Bui, Barber

Where did you grow up and where do you live now? I grew up in Brockley south east London but now live in Deptford south east London.

What's your star sign? Taurus.

Describe yourself in 5 words? Whatever, party, living, holiday, respective.

When you were a child, what did you want to be when you grew up? I've always wanted to do barbering which is what I'm doing now. I'm a lucky guy!

Your barbershop is in Soho - it must be an incredible place to work with a huge range of clients.  Are there any funny stories from the customers you see?
 We mostly get the usual slick back and sides which I enjoy. I have no funny stories about my clients but my clients do have funny stories though.

What do you like most about your job? The coolest thing about the job is that I love it and it's stress free.

On the shoot, I loved hearing about your trip to visit your family in Vietnam. Did you feel at home going over even though you'd never visited before? I only just visited my grandparents for the first time in November 2013. It was unreal, it was a like a movie for me. The vision was so cool, just seeing where I could of grewn up if my parents didn't move to the UK. My Vietnamese speaking wasn't the best but when I saw the family there for thr first time it all just came out. I had no choice and I traveled alone intentionally so I could learn more of the language.

My mum and dad ran away from Vietnam to Hong Kong after the Vietnam war when my mum was only 15. Culturally it's very different - its very old school and is still behind in many ways. It's a beautiful country but it's too chilled for me - I love london too much!

You're a big fan of ink. How many tattoos do you have? I guess I have four tattoos but I'm planning for it to all become one whole tattoo one day.

What's the longest sitting you've ever had? Longest session was six hours on my left arm. It's a Japanese sleeve with a picture of my mum. I love it but wow, that was painful!

Best place in the city to get inked? Best tattoo studio for me is 'Good Time Tattoo' in Shoreditch.

Who is your tattoo icon? My artists Melszeto and Nick from Good Times.

Give me some words of wisdom...Don't be an arse and keep it moving.

See the full range of images by clicking below:

Sunday, 28 September 2014

GarconJon meets... Kojey Radical #GQforGAP

In it's third year, the GQ for GAP collection is back with four new American Designers selected by the experts at Gentleman's Quarterly. I'm happy to be shooting the European campaign again, with 4 creatives in London, Milan and Paris teaming up with the 4 brands. Without a doubt it's the best capsule collection on the high street, so I'm proud to be involved.

On Monday 29th of September I'll be co-hosting a preview event in GAP's Oxford Street store from 6-9pm to show of the new line, some of my photography as well as giving the chance to win items from the collection. Click here for more info. In the meantime, here is the first of twelve short conversations from London, Paris and Milan with this year's participants.

Kojey Radical is one of London's most exciting new artists with an enviable Soundcloud and impressive range of creative work from music to spoken word and visual arts. We photographed him wearing Brooklyn Tailors around the sunshine soaked Southbank - the perfect setting for his innovative mind.

Kojey Radical, Artist and Poet

Where did you grow up and where do you live now? I grew up the same place I live now, Hoxton Market born and raised. I’ve seen it at it’s best, I’ve seen it at it’s worst and I couldn’t imagine growing up anywhere else. I think there’s something special that comes with being born and raised in London, especially East London. It teaches you; thickens your skin to certain extent.

What's your star sign? Capricorn, January 4th.

Describe yourself in 5 words? Just one big walking contradiction.

When you were a child, what did you want to be when you grew up? That’s an interesting question. I wanted to be either the black power ranger or a cartoonist. Only one of which was achievable for me and judging by my fear of deadlines I’m starting to feel my goal of being the black power ranger would have been more realistic.

I was always really into art, I would ask my Uncle for change to go buy those really cheap art kits and use them to draw pictures of super heroes that I would copy from comic books. I think creating my own comic characters were probably some of the early signs I would go on to write. Eventually my love grew to appreciate art as a whole, I knew I wanted to be an artist I just didn't know what form. I still don’t.

It's this uncertainty that makes you interesting as an artist though. You've transformed through many different genres – can you tell me about what you've experimented with? I was a dancer for 9 years. My sister got me into it. I have quite a big family, 4 sisters and 1 brother. In their own little way most of them tried to get me into different creative avenues. My mum had me in little acting schools when I was really young. My brother was a DJ and he introduced me to music, he probably won't remember but one of my first times on a mic was in his room. He’d be practicing his DJ sets and he’d let me MC during his fade outs. My brother is a big inspiration to me.

Creatively I’ve done a lot because I love art and I love the culture and see the potential in any art form being able to cross over. I’m still growing but aside from music and poetry I’ve worked professionally directing, painting, illustration and art direction.

You've recently landed on spoken word – why is this your current incarnation? Poetry gave me a platform to really speak directly to people. I have so many ideas I want to implement. It’s exciting to see how the messages really invoke thought and feeling with people far further then I could ever fathom. In a way, it was a exploration for me to find my self as an artist again. Although I am learning, I have no technical knowledge of music, I mostly go on feeling and experimentation and that’s similar to how I paint. It’s all very expressive.

I’ve not abandoned visual arts, all my art direction as a poet and music artist is handled by me and I also do art direction for the other artists in my creative team: PUSHCRAYONS.

Complete these sentences:

Art is… not a thing. It’s a way. It’s to be shared, to provoke, to excite or to revolt.

Life is… longer then it should be and appreciated even less.

Kanye West is… aware.

See the full interview by clicking below...

Thursday, 25 September 2014

GQ x GAP - London Launch Event

Over the past few weeks I've been working with GAP on the launch of this years GQ American Designers project. The collection, where GQ selects their pick of the best new menswear brands, launches this Monday in Europe and I'm hosting the event in the GAP Oxford Street store.

Coming up on, I'll be posting interviews with the 12 gents I photographed for the campaign - in the meantime the event will feature Mr Terry Donovan spinning tunes and you can get your hands on some items from the new collection. RSVP to me for Monday to with the subject 'GQ x GAP Event' or screenshot this post and show at the door for entry.

Drakes: AW14 Launch, London

As I've now officially opened the boxes of autumnal clothing, it only seems right that Drake's is launching their AW14 collection, only this season they're doing something a little different. As I shot their lookbook, we're collaborating on an installation which launches this evening. I'm co-hosting the event at the Drakes Clifford Street Store (just off Saville Row) where you can see the exhibition, have a drink and browse the collection.

I'd love to have a chat over a Hackney brewed beer, so pop in this Thursday night (tonight) to say hello and check out some of the images below in the meantime.

Monday, 22 September 2014

Sartorial 7 x Tanqueray No. 10 - The World Class House

Sartorial 7 x Tanqueray No. 10 - The World Class House from Shawn Butcher on Vimeo.

Last month, The Sartorial 7 teamed up with Tanqueray at 33 Fitzroy Square for the WORLD CLASS cocktail competition that sees 49 talented global bartenders competing to win the much coveted accolade of WORLD CLASS Global Champion. The gents and I enjoyed the Art Deco settings with a few...quite a few...Tanqueray® No. TEN Martini Cocktails in an ode to the famous cocktail golden era when the martini was the connoisseurs’ drink of choice.

The Tanqueray® No. TEN Martini Cocktail Bar was one of the few bars in the world to serve only stirred martini cocktails, and we were served by our friends Tom Aske and Tristan Stephenson from the Worship Street Whistling Shop.

Check out the video above to see how we enjoyed ours.

Sunday, 21 September 2014

Whistles Menswear SS15: London Fashion Week

Whistles new line of menswear seems to be the talk of London town right now with it hitting stores this month so I was excited to hear the Whistles show at LFW would feature a few menswear items. Although I'd have loved to see more, the few looks they showed didn't disappoint with their clean, monochromatic appeal. Luckily I was shooting backstage so could resist shooting Nick with my Polaroid 350 in a black blazer and white tee.

Saturday, 20 September 2014

100 Beards on Ink and Paper

Last month I was contacted by German Gonzalez, a talented illustrator and a big fan of my 100 Beards project who wanted to transform my photography. The results are spectacular and made me look at the portraits in an entirely new way - I since picked the book back up and had a look at the bearded gents with new eyes.

See more of German's work on his Facebook page and get a copy of the 100 Beards book at

Friday, 19 September 2014

Dean: Hope Street, Glasgow

This week I traveled back north of the border and began documenting the political scene in Glasgow and Edinburgh. The energy was electric and I saw people more engaged and impassioned by politics than ever before. As I got off the train and walked along Glasgow's Gordon Street, I actually got goosebumps.

The final decision has been made and I hope this has been a great step forward to create positive change for real people. What an incredible week for politics with the highest percentage of the electorate vote ever in Scotland and some areas showing a full 100% turnout to vote.